If you've watched enough Sprout TV, you've seen these ads. I hope they bother you too.
We watch a fair amount of Sprout TV in our house (in fact, probably a little too much), specifically the Good Night Show . It seems that every time an episode of a show like The Chica Show or Sarah and Duck end, you can expect the next two minutes of airtime to be devoted to an ABCmouse advertisement. While the advertisement shows you the stories of parents who are convinced their budding scholars are better prepared for school, the underlying message is that your child will be left behind if you don't subscribe right away. This disturbs me. For starters, children already stare at screens long enough each day, and it will only get worse as they grow into adults and adjust to a digitally driven world. The eye strain caused by all screens is great , and researchers are just beginning to learn about the long-term effects of excessive screen time. I can't help but wonder what programs like this, which encourage even more screen-time, will do to the physical health of chil